essence
An 6 week group DIY journey to excavate and unearth your brand voice and create a beautiful visual identity for your heart work
1st November - 15th December 2026
ESSENCE is more than just the ‘look’ of your Brand… this is about the feel.
At the end of this journey you will have had the opportunity to spend valuable time with your heart and soul work, and truly listened to the transmission it is asking of you.
You will have been guided down a pathway to create the elements needed to infuse in to your marketing — whether that is on your website, printed materials, social media graphics, Substack, or any other channel you use to communicate your work.
This is not just a course, this is a journey with the unseen parts of you that are bursting to be expressed. It is a holding, a cauldron of magic, an alchemical experience turning seeds of ideas into something tangible and real.
ESSENCE is for you if you are longing to…
Create assets
You would like to build a Soul Brand (logo, colour palette, visual identity) that feels like home.
embrace new beginnings
You are in the process of birthing, or rebirthing your business or Brand, or wish to create the visual elements for a new body of work within your existing structures.
make creative space
You want to devote time and space to anchor deeply into the transmission and essence of the work and creations that is longing to come to form.
done with you not for you
You would like gentle support and guidance as to the ‘how’ when it comes to choosing typography and aesthetics to represent your visions.
be held accountable
You wish for accountability and cheerleading alongside other heart and soul lead creatives and space holders.
craft a sacred container
You desire to create a beautiful container for your heart and soul work to be transmitted, with space for it to evolve and expand over time.
What you get…
This is a weaving of teachings, live workshops, self study elements and the power of collective gathering to birth something that truly feels like home to you.
Online Portal
Each week you will receive access to a set of short and sweet videos to guide you through each part of the process. You will be given strategic steps for you to take action on but of course these are open to your creative interpretation.
Live Weekly Session
Every Tuesday we will gather in online circle for 60 minutes to explore the weekly process and any questions, plus there will be an opportunity to get feedback from each other and myself.
Support, Accountability & Community
There will be an a private group on WhatsApp where you can receive feedback and accountability from within the group AND support each other as you journey through the creative process.
kind words from clients
"Essence exceeded all my expectations. The process was both grounding and empowering. Starting with the brand questionnaire helped me build strong foundations, but working in community was the true magic. Being surrounded by soulful, supportive women made me feel inspired, challenged, and uplifted throughout. Essence has been genuinely transformational in how aligned and confident I now feel expressing my work. I’m deeply grateful for Lauren’s guidance, and for the depth and care she brings to holding others in their visions."
Maïlys Ray
“Essence came along at the perfect time when I was thinking about refreshing my online presence, but more than that, it helped me contemplate more deeply the purpose and mission, the values and the work I wanted to share beyond simply being visible. It was the ideal balance between thought-provoking and fun, with exactly the right amount of supportive guidance and encouraging community. Thank you Lauren, in Essence you've created something truly transformative.”
Jennifer Cockcroft
“Essence was a beautiful experience, it really nurtured my heart work seeds, and brought to life my vision of how I wanted my business to look and feel through branding. I felt very held throughout the whole process, both by Lauren and the other wonderful women on the journey with me. It was a lovely pace that gave both accountability and support. I have since joined Lauren’s group website building course and working through Essence first has made the design elements flow so much easier. “
Sophie Johnson
“Essence is more than a course about developing a brand and vision. Lauren created a safe and open container for inspiration and deep soul exploration. The group element added an essential component, providing accountability, support and fun. During the course, I unraveled insights and ideas that transformed my business and enhanced my future offerings. I am grateful for Lauren’s unique blend of heart, souls and technical support.”
Blythe Edwards
Week by week…
Over the journey there will be 7 live calls.
1st November - 15th December 2026
Excavate
unearthing the essence
We will be diving into the depth and foundations of your heart work through potent questions and explorations. You will receive a Questionnaire to take time with in order to get beneath the surface and uncover exactly what visions and ideas are waiting to be brought earth-side.
Inspire
Gather & Collect
This week we will be playing with all that inspires you and creating a beautiful Soul Mood Board that captures the feelings of your Brand. This is playful and fun and helps us visually connect to the essence of your heart work to provide perfect ground for the next steps of the process.
Colour
Exploring the tone
Using all that we have gathered already we will begin to thread together the aesthetics of your brand through a carefully curated colour palette. Colour has a huge impact on how your Brand is received, so this is a vital step in helping to capture the attention of your soul community.
words
Typography that tells
In this week we will look at all the ways you can express the name and visual representation of your Brand through typography. The fonts you choose will help transmit your message and together we will explore what truly speaks to you and your audience.
Aesthetics
Elements that anchor
To enhance your Brand aesthetics in this week we will look at all the other ways we can pull together the way your Brand speaks to the world using symbols, textures, imagery, illustrations and other artistic ways to help people recognise and anchor to your Brand mission and message.
Expression
Bringing it all together
In this final week we will pull all of your assets together to create your own set of Brand Guidelines, plus look at ways you can use your aesthetics in marketing channels such as newsletters, social media, websites and more, as well as unveil your heart work to the world.
About your guide
Hi I am Lauren
I have been crafting Soulful brands and online homes for magical humans for over 6 years now and over this time I have developed a process to truly excavate and express the heart and soul of a personal brand. It is my greatest pleasure and honour to now guide others through the process to empower them with the knowledge AND hold them through the birthing (or rebirthing) process of creating an identity for their heart work that feels true, aligned and reflective of their unique transmission.
I weave together the magic and mystery of creativity and inspiration, together with strategy and structure to hold it together. This is what I call an ‘earth and sky’ approach.
It would be my honour to guide you through Essence, and beyond…
early bird pricing until 11th october, after the price will increase to £444
let's make some creative magic
1st November - 15th december 2026
£333
pay in one or three instalments
faq
What is the structure of this journey?
You will have access to the entire course from the start, however each week will be themed to work through methodically. We will gather once a week for a live call with the option for sharing and questions. You will have access to me through the WhatsApp community Mon-Fri for questions and feedback.
What time are the live calls?
The live calls will all take place at 12pm UK time, on Tuesdays. We will begin on Tuesday 3rd November and our closing call will be on Tuesday 15th December.
What if i can't make the live calls?
While you will still gain the lessons and be held in the container if you miss a live call, I fully suggest you make as many of them as possible. The teaching elements of the calls will be recorded and uploaded to the portal so you can catch up in your own time.
How much time do i need to devote to essence?
You can spend as much or as little time as you like - however I would suggest at least 2-3 hours a week to ensure you get to the end with what you wish for. You can of course do this around other things, so it doesn’t have to be in one chunk of time.
do i need any tech software for the journey?
You will need a subscription to Canva Pro for Essence. Outside of this you won’t need anything else other than a computer and internet. You might like to purchase elements or fonts but this is not essential.
can i work on an existing brand in essence?
Absolutely - this is for those with a new idea, or an existing brand that needs a refresh, or simply to deepen into your current body of work.
Can i chat to you to ask more questions?
You are welcome to email me with any questions you might have, I would be happy to answer them for you.
What you could leave Essence with…
Clarity on the nature of your medicine and the offerings you provide
A beautifully coherent colour palette that sings to your soul
A logo that stands out and creates a visual anchor to your brand
Visual elements that make your invitations and creations stand out
Community support and connection with others walking a similar path